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Undercover marketing - Undercover marketing (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where the consumer doesn't realize they're being marketed to. For example, a marketing company might pay an actor or socially adept person to use a ...

Multi-level marketing - Multi-level marketing (MLM) (also called network marketing (NM)) is a business model which utilizes a combination of direct marketing and franchising. Typically, individuals become associated with a parent company in an independent contractor relationship.

Agent-owned company - An agent-owned company is a private company, controlled by its agents, for which it provides common marketing and business coordination. It is common in the moving company sector, where moves are performed by local agents, under a national brand.

Marketing in schools - Marketing in schools is a widespread phenomenon in which schools sign contracts allowing certain businesses to conduct marketing activities in school facilities ā€” primarily advertising. For example, a school might allow only one brand of soft drink to be sold in vending machines on the campus; in return, the soft drink company would provide compensation to the school (frequently ...

Suggested Web Sites

Horizon Marketing Group - A marketing, business development, and web design company that merges communication technologies with traditional marketing to maximize a company's image and exposure.

The Marketing Group - Offering business planning and marketing support for SME's to large companies. Includes news, an events programme and company information.

Hellerstein and Associates - Research group specializing in market analysis; niche marketing and segmentation analysis; competitive intelligence; regulatory analysis; competition policy; and market access issues that help companies better compete in today's broadband market.

Source: BazSites.com

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Marketing Company - Marketing Company The Mirage of Global Markets: Why Companies Can't Succeed at Globalizing If They Don't Succeed at Localizing by David Arnold, ...